Auvê® Beauty
Services
Creative Direction // brand identity // Packaging design // shopify web design // brand collaterals
introducing Auvê® Beauty
Auvê® Beauty was created for real people with all skin types in mind. They are the first beauty brand to introduce the power of Guyanese botanicals, combined with actives from around the world, by creating products that are inclusive, conscious, and effective. Auvê® Beauty is founded by one of the only female chemists of color, with over 15 years of experience in the beauty industry as a chemist and product developer.
THE CHALLENGE & SOLUTION
Our main goal from the start was to educate and celebrate the science of clean beauty in all cultures and lifestyles. Simultaneously, we aimed to establish her as the foremost authority in this field, while also weaving the brand's identity with her Caribbean and Californian upbringing, which is prominently displayed in all the packaging designs and on the website. This is why, during the creation of the packaging design, we meticulously considered every aspect, from color selections to logo positioning, and even the creation of custom icons and illustrations. All of these choices were driven by a strong sense of purpose and a deep understanding of the brand's identity and the audience they cater to.
